In the Land of Staging, Enough is Enough
To each his own, for sure.
Lately, however, I have visited and viewed many stagings gone
overboard. By overboard, I mean so many
large furnishings and accents that you can hardly see the space. Sofa table by the door when there’s clearly
no room. Sure. Art on every single wall? Why not?! The photos look more like an
ad for a furniture store than marketing for real estate.
In many of these stagings (done by the best and biggest guys
in town) the furniture and art is quite expensive and fancy. As stager, I can tell you that’s the easy way
out. Just cram a bunch of pricey stuff
in there. It’s quick. No design aesthetic required.
Large and fancy furnishings provide sufficient distractions
for potential buyers. So much so that people
often ask to buy the furniture instead of the house.
As a rule of thumb for all of our stagings, if it’s not
adding value, we take it away. If it’s
not showcasing (or downplaying) some feature of the house, we leave it out. We consider
flow, focal points and basic features of design (such as creating a place for
the eyes to rest.) Fancy furniture is great.
We love it. But what we love even
more is when staging hits the exact right balance between creating a space to
visualize, a space to market and a space to showcase. And that’s much more than
simply adding lots of furniture to a house.
www.parkerinteriorsdc.com
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